Web Survey Bibliography
This Master Class is borne out of seven years of work exploring how to engage respondents more effectively in online surveys and an award winning work on the gamification of research. The creative processes involved in designing surveys are explored and the areas examined where surveys need to improve: from the language used to write surveys through to survey structure and story board surveys to the effective use of imagery and the design and layout of questions. Ways of producing better surveys by thinking more creatively is demonstrated, including a look at how gamification techniques can be applied to radically improve survey feedback. How this thinking is being applied in practice is illustrated with real life examples with a vision of how surveys might look in the future and where these more creative techniques are going.
Conference Homepage (abstract)
Web survey bibliography - Puleston, J. (13)
- Rewarding the Truth; 2015; Puleston, J.
- Designing Bonsai Surveys: The small but perfectly formed survey experience to meet the needs of the...; 2015; Puleston, J.
- Gamification Master Class; 2013; Puleston, J.
- Online Research, Game On!; 2013; Puleston, J.
- How to calculate the length of a survey ; 2012; Puleston, J.
- Can Survey Gaming Techniques Cross Continents? Examining cross cultural reactions to creative questioning...; 2012; Puleston, J.
- Dimensions of Online Survey Data Quality What really matters?; 2012; Puleston, J., Eggers, M.
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.
- Online Research – Game On!: A look at how gaming techniques can transform your online research; 2011; Puleston, J.
- How new engagement techniques and question approaches are revolutionizing online research data gathering...; 2010; Puleston, J.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.
- Measuring the value of respondent engagement; 2008; Puleston, J., Sleep, D.